The automated video’s conversion rate is 295% higher than the full production video’s conversion rate.
Or, if you look at it in monetary terms, for every $1 you make with the higher cost full production video, you can make $3.95 with the automated video
The better conversion rate of the automated video can be attributed to several factors:
It is more informative and to the point in describing the major features of the product.
It utilizes the images of the product in an optimized way.
It is not perceived by the shopper as a professional advertisement (which can often be seen as suspicious by the shopper).
Treepodia smart video platform enables you to easily and efficiently compare video versions for the same item and continuously improve your onsite video strategy
